At Designed by Carolyn, my approach to branding and web design is all about creating unique, one-of-a-kind experiences that reflect the heart of your business. I believe that every brand should feel like a natural extension of your lifestyle - inviting, and true to who you are.
With a meticulous eye for detail, I work closely with you to craft designs that are not only beautiful but also intentional, ensuring your brand resonates deeply with both you and your target audience!
my offerings
MY APPROACH
3 STANDARD PACKAGES
2 WEEKS
Branding Intensive
Basic package that covers all the needed elements to establish a strong brand identity and make a memorable impact. Extra collaterals such as packaging or print/stationary can be provided and quoted upon request.
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This is perfect for you if:
You're launching a new biz and need a strong, cohesive brand identity to stand out
Your current branding feels outdated or no longer aligns with your business vision, and you're ready for a fresh rebrand
You have a biz but you're new to the impact and concept of "branding," you're hoping to increase your presence through a thoughtful branding process
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Brand Strategy
Visual Direction
Full Cohesive Logo Suite
Primary Logo
Secondary Logo
Submark &/OR Lettermark
Illustrations & Patterns
Font Pairings
Brand Colour Palette
Brand Guidelines Document
Files (ai, svg, png, jpg & pdf)
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WEEK 1: Research, Strategy, & Creative Direction
WEEK 2: Brand Design & Concept Presentation
WEEK 3: Revisions & Feedback
WEEK 4: Offboarding
2 WEEKS
Web Intensive
This package includes both custom web design and development on Squarespace. (Shopify services are accepting discounted clients!) This does not include branding nor copywriting services. Combine it with the Branding Intensive package for a full biz launch services!
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This is perfect for you if:
You're launching a new business and need an all inclusive branding & web design + development service to stand out
You already have a brand and need a professional, user-friendly website to bring your business online
Your're looking to upgrade your current website to better reflect your branding and business growth
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Squarespace Web Design & Build
Basic package includes 5 custom designed and coded pages
Extra pages / 3rd party apps will be custom quoted
Site Map & Strategy
Mobile Optimization
3rd Party Apps Integration
Basic SEO
Domain Transfer & Launch Set-Up
Domain hosting services could be provided on a custom quote upon request
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WEEK 1: Site Strategy & Content Collection
WEEK 2: Web Design & Mock-Up
WEEK 3: Web Development
WEEK 4: Revisions, Site Test, SEO
WEEK 5: Offboarding, Domain Transfer & Launch!
1 WEEK
Social Media Intensive
This is an optional upgrade of the previous two packages, with the addition of social media templates. This package can be selected on its own for clients with existing branding. Extra templates such as Facebook cover could be requested.
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This is perfect for you if:
Your brand identity is solid, and you're ready to extend that impact across your social media platforms
You need easy-to-use, customizable social media assets that align with your marketing strategy
You're looking for extra support in curating a visually compelling and strategic social media feed that attracts and engages your audience
You've purchased the Branding or Web Intensive package, and want a cohesive social media presence to match
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Instagram Post Templates x 4
Instagram Story Templates x 3
Instagram Highlight Covers x 5
Grid Layout Proposal
Optimized Bio & Profile Image
Other social media assets could be custom quoted upon request
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WEEK 1: Content Pillar Strategy & Creative Direction
WEEK 2: Templates Delivery & Revision
other offerings
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Frequently Asked
Questions
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A.
The Brand Guidelines document, or also sometimes known as the “Style Guide,” is a PDF booklet with a set of visual design rules that your brand will follow. This includes not only the logo but also the brand's colour palette, typography, illustrations and patterns, and HOW to use them. This is especially helpful if you work with another designer or marketer in the future. You can share this document with them and have them follow the brand rules to ensure utmost cohesiveness across your brand’s visuals.
A.
No it doesn’t. The client has to create their own Squarespace/ Shopify account (you have to do it anyways in order for me to transfer you the website ownership and for you to make future edits!) to proceed with their own site subscription plan. I do offer a 20% discount on Squarespace’s first year subscription.
A.
Short answer, yes. Long answer, the website might not look as good and coherent without cohesive elements such as a matching favicon, site graphics, social media profile picture etc. It might not turn out looking as good as you’d like. Let me know if you ONLY have a logo, and I can offer my Branding Intensive services at a discounted price.
A.
Yes! I offer pay in full (discounted rate) as well as a 50/50 payment plan with a 50% deposit before the project begins, and another 50% upon delivering final files/ website transfer.
A.
Unfortunately, no. I do not provide copywriting services. However, I do help with website content structure, so I can help you decide what kind of content should go where, and in what order. Alternatively, you can work with a copywriter beforehand :)
A.
Any add-on deliverable will be custom quoted. Please detail your requirements of what and how many of it would you like in the inquiry form for me to give you the most accurate estimate. If you are unsure, we can discuss more in detail during our free discovery call.
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Yes that’s okay! Let me know your timeline and I’ll do my best to match it. Note that additional fees might incur in this case.
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The number of revisions included depends on the type of package you purchase. I will adjust it based on the amount of deliverables. I am quite lenient and flexible on this as long as the client is respectful about my boundaries and make reasonable requests. Nevertheless, note that the number is not limitless and will be detailed in the custom proposal and contract.
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