Pecco Pecorino

food & beverage

BRANDING
SOCIAL MEDIA
MENU DESIGN
PACKAGING DESIGN
SIGN BOARD

Pecco Pecorino is an Italian restaurant located in Kawasaki, a local city in Japan, which offers a casual and communal dining experience to it’s customers with it’s vintage interior and fusion dishes. This is a rebrand project from the restaurant’s old concept first designed in 2015.

the go-to neighbourhood cozy Italian restaurant

We wanted the brand image to be approachable and not overly expensive since most diners are regulars from the neighbourhood. The overall concept hopes to evoke a sense of community and casualness without losing the elegance and class that Italian cuisine pertains.

the design moodboard

EVENING PHOTOGRAPHY

LAYERING

SERIF FONT

COZY AMBIENCE

WARM HUES

CASUAL ILLUSTRATIONS

FUSION

✷

ARTISANAL

✷

COMMUNITY

✷

CASUAL

✷

HAND-CRAFTED

✷

FUSION ✷ ARTISANAL ✷ COMMUNITY ✷ CASUAL ✷ HAND-CRAFTED ✷

adaptive logo suite

I have designed an extensive and comprehensive logo suite that would work with most medium and client touch points. The logo incorporates a pictorial mark of a hand drawn pasta illustration since the restaurant is famous for their pastas. The logo concept achieves a good balance between classiness (serif font) and a hand-crafted/artisanal feel (hand-drawn rough illustrations).

italian flavoured colours

The brand’s colours are inspired by the common ingredients found in Italian cuisine. The peachy orange colour is a request from the owner to match the current colour of the restaurant’s walls and interior decor.

BASIL

TOMATOES

WINE

CHEESE

PASTA

AMBIENCE

bilingual menu design

One of the biggest challenges with this project is to incorporate both English and Japanese fonts that would complement each other; as well as the design of the restaurant’s menu, as the owner wanted food photography to be included since it is a common practice in Japan.

illustrations

This rebrand has introduced a set of hand-drawn illustrations that aim to create a casual, inviting, and homely atmosphere for the restaurant’s customers. The illustrations are inspired by common Italian foods and ingredients.

CHATTERBEANS

BRANDING | ILLUSTRATION

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PLAY BEYOND

WEB DESIGN | BRANDING | SOCIAL MEDIA | PACKAGING | PRINTS

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ADRIAN NG PHOTOGRAPHY

WEB DESIGN & DEVELOPMENT | BRANDING

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STOREMASTER

WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA | PRINT | DIGITAL MARKETING

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OUTBITES

BRANDING | PRINTS

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DIVERSE LEARNERS

WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA

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MIMIGRAPHY

WEB DESIGN & DEVELOPMENT | BRANDING

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PECCO PECORINO

BRANDING | SOCIAL MEDIA | MENU DESIGN | PACKAGING

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