e-commerce logo singapore

Play Beyond

E-Commerce

  • BRANDING

  • WEB DESIGN

  • SOCIAL MEDIA

  • PRINTS

  • PACKAGING DESIGN

Play Beyond provides a curated platform for the sales and purchase of good quality second hand children’s toys to promote sustainable play and a circular economy. Our goal is to target and attract parents, mainly moms, both sellers and buyers of younger children. 

sustainable play

The founders wanted to incorporate the colour Green, to represent sustainability, as well as to use an alpaca mascot. This is because alpaca’s fibre is considered to be the world’s most natural sustainable fibre. They also wanted a playful and approachable brand image without losing the high quality factor.

e-commerce brand favicon design

the design moodboard

kids fashion photography
children branding illustrations

INDOOR PHOTOGRAPHY

CUTE ILLUSTRATIONS

fun typography
kids fashion photography

SANS SERIF FONT

LIGHTER HUES

fun typography
branding colours

BOLD & CURSIVE

COLOURFUL

SUSTAINABLE

✷

FUN

✷

APPROACHABLE

✷

PLAYFUL

✷

HIGH QUALITY

✷

SUSTAINABLE ✷ FUN ✷ APPROACHABLE ✷ PLAYFUL ✷ HIGH QUALITY ✷

e-commerce logo design

adaptive logo suite

4 different logos have been created. The primary logo, a secondary (horizontal) logo, a submark (star alpaca), and a lettermark. An adaptive logo suite is perfect for those who are on multiple media platforms and have numerous client touch points. We decided on a fully hand drawn logo/font to translate the brand’s playfulness, authenticity, and innovativeness.

e-commerce logo
alpaca logo
e-commerce logo lettermark
e-commerce logo

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illustrations & patterns

In addition to the alpaca mascot, various illustrations of common toys have also been included. I have made sure to incorporate gender neutral toys to appeal to both girl moms and boy moms. These illustrations can be made into a pattern for different packaging designs.

sticker set design
wrapping paper design
PR box design

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  • ADRIAN NG PHOTOGRAPHY

    WEB DESIGN & DEVELOPMENT | BRANDING

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  • STOREMASTER

    WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA | PRINT | DIGITAL MARKETING

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  • OUTBITES

    BRANDING | PRINTS

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  • DIVERSE LEARNERS

    WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA

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  • MIMIGRAPHY

    WEB DESIGN & DEVELOPMENT | BRANDING

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  • PECCO PECORINO

    BRANDING | SOCIAL MEDIA | MENU DESIGN | PACKAGING

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  • CHATTERBEANS

    BRANDING | ILLUSTRATION

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  • PLAY BEYOND

    WEB DESIGN | BRANDING | SOCIAL MEDIA | PACKAGING | PRINTS

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